It’s important that as much of the learning you get from this process is new, you want to be surprised by the results. You should hope to have a substantial list of previously unknown problems to fix by the end.
As Designers, we cannot simply create what we want. We must build a solution that considers the audience, the context, and the overall purpose.
All design is subjective by its nature, it can be good or bad, it can be liked or disliked, but it is difficult to look at any design and say for certain that it's absolutely right or wrong.
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