Ideas that stick.

For years Columbus traveled throughout Europe pitching his idea. The knowledge he gained gave him certainty, and this fired his motivation.

All design is subjective by its nature, it can be good or bad, it can be liked or disliked, but it is difficult to look at any design and say for certain that it's absolutely right or wrong.

As Designers, we cannot simply create what we want. We must build a solution that considers the audience, the context, and the overall purpose.

What started as a basic collaboration, turned into a deep friendship and shared vision for Kids with Autism.

I always come away from events like UX Australia renewed, inspired and with a notebook full ideas. See you all at UXAustralia 2019